Many years ago, when I was the CEO of a food processing and distribution company, a line worker was caught stealing a jar of jam. I fired her. She pleaded with me that it was only one small jar, sobbing as she told me about her children, and her very poor circumstances. I was emotionally moved, and still feel a great deal of sorrow over it.
Recently, one of my clients experienced what I can only term a “catastrophic event”. A catastrophic event is one that brings a sudden end to an existing situation and usually strikes on a large scale. It is unforeseen and unplanned for and rocks the foundation of your business.
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